In the Academy of Strategic Management Journal article
“Quality Management in Kentucky 2009” the quality control of manufactured
products is in question. The article attempts to answer a very important
dilemma: does the integration and use of total quality management tools
increase the profits and outcomes of a business? This article undoubtedly rationalizes
this topic in question and illuminates the importance of total quality
management in a business. A customer-focused business
increases the likelihood of a business’ success. The survey that was used as a
research tool proves that this tool can provide infinite importance to
businesses in their success and the improvement of their products.
This article
discusses this particular hypothesis as a proposition advancing theory. It has
many historical theories and origins. The first dated origin was noted from
Japan by forming “a committee in 1949 to improve Japanese productivity and
enhance their postwar quality of life” (Reid, Brown, Case, Tabibzadeh, Elbert p.
49). It was later noted that the
proper integration of this committee may have influenced the increase the
productivity of Japanese products, exceeding that of the United States. Other
historical influences include philosophies proposed by Feigenbaum, Juran,
Shingo, and Deming as well as numerous others. Lastly, Ishikawa was noted to
place attention upon the ‘internal’ customer, “emphasizing training and quality
circles” (Reid, Brown, Case, Tabibzadeh, Elbert p. 49). The article further stresses the importance of this topic by
stating that the use of total quality management may reduce costs to businesses
and increase their productivity.
The key findings of this proposition advancing model are that with the integration of quality management tools, businesses increase customer satisfaction and the probability that the business may surpass their fellow competitors. The success of this tool was noted in the study of Kentucky manufacturers in 2000 and 2009. It found that in a sample of 250 randomly selected businesses “the survey shows a significant increase in the awareness and attention given to process variables in Kentucky manufacturers”(Reid, Brown, Case, Tabibzadeh, Elbert p.55).
In conclusion, executives and practicing business owners must start to embrace the integration of total quality management. The article states that “managing quality is required to acquire and keep customers and earn profits” (Reid, Brown, Case, Tabibzadeh, Elbert p. 56). Business owners across our economy should employ these quality measurements to ensure individual success in their imminent future.
Article: http://libproxy.uhcl.edu:2057/ehost/pdfviewer/pdfviewer?sid=a90df290-f513-4414-a974-203853de1fd5%40sessionmgr10&vid=4&hid=12
Work Cited
Reid, Maurice, Steve Brown, Mark Case, Kambiz Tabibzadeh, and Norb Elbert. "QUALITY MANAGEMENT IN KENTUCKY 2009." Web log post. Quality Management In Kentucky 2009. Academy of Strategic Management Journal, Volume 10, Special Issue 2011, n.d. Web.
Quality control can definitely help companies achieve higher goals in the organization than they ever thought possible. If these companies do not stress quality control throughout their organizations, they will learn the hard way.
ReplyDeleteDaniel,
ReplyDeleteI really enjoyed reading your review. I agree with making quality control an asset in business processes. Having committees is a step in the right direction. Making sure that the products and services your business provides meets customers’ standards can make your company fail or succeed.
Many successful companies devote huge amounts of money and time into testing for safety, customer satisfaction and employee training and education. Having products leave the manufacturing building in the best condition possible will decrease costs and increase customer satisfaction. As a result, revenue should increase as well as company standards. A business can grow greatly when quality control is made a vital factor in becoming successful.
I agree with Kimberly above. I think quality management is of the utmost importance in any thriving business. Most businesses rely on repeat customers, and referrals. If you let quality slip then the majority of your business, those mentioned before, will no longer be profitable and your business will go under. You need a good name and a good track record to thrive in the business world of today. With the internet in everyone's pocket, a single bag review can have devastating effects.
ReplyDeleteIts cool to know that these ideas are not recent tho, being as you mentioned them in 1949. Its funny how history tends to repeat itself!!!
Russell's comment about quality management is very true. With competion being so high in the world today it is important to back up what you advertise. If you are marketing a product that other companies are also selling then you have to be able to present a product that is better or just as good as the competitor. Then in addition to that use crafty marketing to convince the customer of why they should buy your product instead of the competitor's. A small slip in quality and all of the company's efforts can be wasted. Most people now during tougher economic times tend to shop around the see who will give them the better deal or the most product for the cheapest price.But a business wants to produce the best product at the cheapest price. The key to a company figuring out good quality control is to find a midpoint between making the company and the customer happy with quality and costs.
ReplyDeleteI agree with Russell that most business rely on repeat customers and referrals. That is why total quality management is very important to small and large businesses. Without it, I do believe they will not succeed.
ReplyDelete