Sunday, July 8, 2012

Growing your Company- Airbus New Push: Made in America (Current Event)

                                                    Airbus New Push :Made in America


In the article “Airbus New Push: Made in America” the authors explain the issue at hand is Airbus's decision to build a non unionized assembly plant in the home turf of chief rival Boeing.

 In an attempt to control costs and gain market share, Airbus will leverage the tax breaks, job training and infrastructure improvements provided by state officials. “Airbus official said the state offered a package of incentives valued at more than $100 million for the plant in Mobil”. These benefits along with reduced currency fluctuations will help Airbus increase its market share in the US. 

 It is important because the political nature of some industries such as aircraft manufacturing can cause even the best plans to be derailed. By providing jobs and investment to the residents of Alabama, Airbus is hoping to win over the local population, thus diffusing any political opposition to its sales in America.  In addition to this, by assembling in America, this will help with currency fluctuations as jetliners are sold in Dollars but mostly manufactured with costs in Euros.  With the state offered incentives packages, valued over $100 million USD, the investment will come in under the initial $600 million USD price tag.

The implications are that more foreign companies will follow Airbus's lead and start manufacturing or assembling in the US.  By doing so, they can cut their costs as the work will be done by non unionized workers and currency fluctuations will be minimized. 

More importantly, the employment and economic benefits from these jobs will reduce the political pushback that foreign companies may experience.  

Reference:

Michaels, Daniel, Jon Ostrower and David Pearson. "Airbus's New Push: Made in the U.S.A." Wall Street Journal Jul 03 2012: A.1. The Wall Street Journal. PROQUESTMS. 8 July 2012 .




2 comments:

  1. This sounds like a great deal for Airbus and to the people that will benefit from the jobs that they will be providing. It will almost certainly help the state of Alabama financially as well.

    ReplyDelete
  2. It would be nice to see more companies follow Airbus's lead in developing industries here in the U.S. Also, competition is always good for business.

    ReplyDelete