Applied Strategy- Academic- Heavy Technology Use by Advisors Shows Positive Results
Article by: Rebecca King
Abstract by: Russell Medley
Rebecca king is report on some results conducted by
FPA in late 2011. These surveys were
based on the idea of asking business owners, employees and employers questions
about their satisfaction level while at work and their use of technology. The surveys were implemented to try and
discover a connection between the two.
The results show that the higher the use of perceive integration (being
the use of technology in your business) the higher percentage of those that
would agree to being “on track” to their business/career goals.
The findings suggest that technology has appositive influence
on the level of efficiency present in a business (see table 2 in the
article). It is evident in almost all of
the surveys that a certain level of satisfaction is felt when a business has a
strong grasp on the use of technology in their everyday operations. The reason this works is because once the
technology is in place and running effectively, you as a business person are
given more time to do the things that make your business grow like prospecting
for more clients or honing your skills instead of sitting at home waiting for
your fax machine to finish printing the invoice. Some tasks can even be done automatically for
you such as monthly bank account checks and automatic payments. This can be a huge time saver for the average
do it-your-self business professional.
Lastly in the article it is said that technology
should be put in place to “improve your professional and personal life, if it doesn’t,
a re-evaluation of your current technology and how you’re using it is in order.” This basically means that just because you
have a ton of gadgets at your office, if they aren’t working FOR you, then they
are working against you. Having a fax
machine, scanner, printer, 3 cell phones, 4 computers, 2 price scanners, a photo
booth, and GPS equipment are all great…but not if you are the one who has to operate
all of them.
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