A Stakeholder Perspective (Academic) - Corporate Renewal
In the article, Determinants
of the Strengths and Weaknesses of Acquiring Firms in Mergers and Acquisitions:
A Stakeholder Perspective, the author is trying to show that the success or
failure of a merger or acquisition is dependent on the strengths or weaknesses
of the acquiring firms. The
interesting view of this article is that the author takes the perspective of
the stakeholder. There are several
stakeholders to consider in each and every corporation. Examples of stakeholders are employees,
managers, shareholders, customers, suppliers, and the government, to name a
few. The author, Nina T. Dorata
from St. John’s University, uses four particular stakeholders: shareholders,
CEO, employees, and customers as the stakeholder perspectives to watch and
review. This is such an important
subject to research because of the potential impact that mergers and
acquisitions have on companies. It
is important to understand the perspective of stakeholders because they can
make or break a company that goes through a merger or an acquisition.
The
type of research Ms. Dorata uses in order to make the correlation between the
strengths and weaknesses of acquiring firms with the stakeholders perspective
is data analysis. Several
dimensions were used in order to assess the strengths and concerns of the
corporations. The dimensions were “environmental,
business issues, employee, social, governance, nuclear power, and tobacco.” The research also included univariate
and multivariate test in order to examine the relationship between the
acquiring firm strengths and concerns and the test variables as well as the
independent variables. The
research was gathered from 216 companies that went through mergers or
acquisitions and lasted over a six-year period. It was important to last over a six-year period so that the
correlation could be monitored not only during the merger or acquisition but
also for a time after it was completed.
The
findings of the research were based on the shareholders, CEO, employees, and
customer perspectives. The findings show that institution, no layoffs, and size
lead to more concern over the merger or acquisition but that returns, market to
book ratio, days to closing, and industry lead to less concern over the merger
and acquisition. In other words, as institutional investors have more
monitoring power, concern of acquiring firm goes up. When the acquiring firms hold off on layoffs or do not make
them, concern for the acquiring firm goes up. The combined size of the firm has a greater impact on its
strength but also adds to its concern.
On the other hand, as returns to shareholders increase over the years,
the concern of the acquiring firm goes down. The higher the market to book ratio then the lower the
concern to the acquiring firm. The
longer the days to close, reduces the concern of the acquiring firm. If the merger or acquisition occurs in
the same industry, then concern is low for acquiring firm. The research is clear in that when
concerns for the acquiring firm are low, the firm is stronger. When the concerns of the acquiring firm
are high, the firm is weaker.
As
mentioned before, this research is very important in that it makes the
correlation between stakeholder perspectives and the strength or weakness of a
merger or acquisition. This research
is also very important for practicing managers or executives to
understand. If an executive
understands that a certain merger or acquisition can weaken his company, it can
save them of making a big mistake.
There are plenty of examples of mergers and acquisitions that should not
have taken place. One example is
the merger between World Savings Bank and Wachovia. Yes, they were both banks, but internally they were so
different it was very hard to merge the two together. Employees were different, CEOs were different, and culture
was different. Had the stakeholder
perspective been taken into account, Wachovia might still be around today.
Reference:
Dorata, Nina T.
(2012), Determinants of the Strengths and Weaknesses of Acquiring Firms in
Mergers and Acquisitions: A Stakeholder Perspective, International Journal
of Management, June2012, Vol.29 issue 2, p578-590, 13p
Great Article. I like how it analyzes the mergers and acquisitions from all stakeholders. I have found that it is often the case that each stakeholder has a different view when it comes to merging. The merger that comes to mind is the El Paso and Kinder Morgan merger, the board members were trying to get maximize the value of the stock. However the CEO had a different agenda and sold EL Paso at an even lower stock price than approved by the board. While there was resistance from stakeholders, the merger still took place. The result of this merger was KinderMorgan becoming the largest pipeline operator in the states. While in paper this looks great, the size of the company as the article states is its strength but as the same time it causes concern. It has been proven by KinderMorgan, because since the merger, KinderMorgan has started to ignore markets simply because it is too big to focus on smaller markets. This can in turn cause an invader to come in and take that market share. Once again this a good article how mergers can be seeing differently by each stakeholder.
ReplyDeleteThanks Jose. I do think that as mergers and acquisitions take place it is important to look at how it affects stakeholders. I do not think that that is all you look at but I do think it is important. Interesting point you shared on KinderMorgan. There are many aspects to review during a merger or acquisition.
DeleteInteresting article Mark! I agree, before any acquisition research is important. After reading this article, it came to my mind that during acquisition all factors affecting acquisition carry same weight. Over looking even one factor can lead into great loss for the company. The acquisition between Alcatel and Lucent is one such unsuccessful acquisition example. These two global telecommunication giants were good at everything except culture. Alcatel is French while Lucent is American company; these cultural differences were so significant that after acquisition since 2006 company is reporting only losses.
ReplyDeleteGood point Vijeta. I did not know about the Alcatel and Lucent merger. Culture would be a problem when French and American companies join. Culture is definitely something that must be taken into consideration when considering a merger. Sometimes the money is all that is seen.
DeleteYes, I agree it is very important for the acquirer to have peculiar strengths to ensure success mergers and acquisitions. The firms initiating the merger should understand the perspective of stakeholders in the transition. This paper has good finding based on data analysis. Especially, it has particular perspectives relating to shareholders, CEO, employees and customers. It is helpful for firms while putting merger strategy in practice.
ReplyDeleteI do think it is important to take into account the perspective of stakeholders. I wish that all firms would have stakeholder perspectives in mind when they put their merger and acquisition strategy into play.
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